Understanding prices

What pharmacies paid, and why you were quoted more

Every drug page here shows a federal benchmark called NADAC. What it is, what it is not, and how to use it.

Written by KenyRx · Updated August 28, 2026

Written from published research and federal data. Not medically reviewed.

Paperwork and figures of the kind behind a drug price
source · CC0 1.0

Key takeaways

  • NADAC is what pharmacies actually paid their wholesaler, surveyed by CMS and published weekly.
  • It is not a price anyone can buy at — it excludes every cost of running a pharmacy.
  • Use it as a floor. A modest markup is a pharmacy operating; a multiple is the cost of where you are buying.
  • It is missing for most over-the-counter products, because CMS surveys drugs dispensed on prescription.

Every drug page on this site opens with a figure labelled the pharmacy cost. It comes from a federal survey called NADAC, and it is the most useful number on the page and the easiest one to misread. This is what it is.

What it measures

NADAC stands for National Average Drug Acquisition Cost. The Centers for Medicare & Medicaid Services survey retail pharmacies and ask what they actually paid their wholesaler for a drug. The average is published, updated weekly, and free for anyone to download.

So it is not a list price, not a negotiated rate, and not what any insurer pays. It is closer to the raw material cost of your prescription.

$5.66
What pharmacies paid, on average, to acquire 90 tablets of cetirizine 10 mg. The cheapest out-the-door cash price we can find for the same 90 tablets from a licensed mail-order pharmacy is $9.68, fees included.

What it is not

It is not a price you can pay. No pharmacy will sell you a drug at acquisition cost. They employ pharmacists, hold stock, carry insurance and pay rent, and none of that is in the number. A markup over NADAC is not evidence of gouging; it is how a pharmacy exists.

It is not available for everything. CMS surveys drugs dispensed on prescription under Medicaid, so shelf products are rarely in it — about 2.8% of over-the-counter national drug codes against 21.8% of prescription ones. When a page says “not surveyed”, that is why, and for an over-the-counter drug the shelf price is the real price anyway.

It is an average. One pharmacy's actual cost will be above or below it, depending on their wholesaler and volume.

How to use it

As a floor to measure against. If a cash price is a little above NADAC, the pharmacy is making an ordinary margin and you are unlikely to do much better anywhere. If it is several times NADAC, the difference is not the cost of the drug — it is the cost of where you are buying it, and that is worth ten minutes of looking.

That is the whole design of this site. We show the floor, then everything we can find that you can actually buy, ranked by what you hand over at the till with fees included. The gap between the two is the number that matters.

Why we show it at all

Because a price on its own tells you nothing. “$62.73” is meaningless until you know whether the drug cost $60 or $4 to acquire. Nearly every other price tool shows you a number and asks you to trust it. We would rather show the arithmetic and let you decide whether it is reasonable — including on the occasions when the answer is that the price you were quoted is fine.

NADAC is public domain, published by CMS, and updated weekly. We re-ingest it on a schedule and every figure on the site carries the date it was checked. You can see every source we use and go and check them yourself.

This is information, not medical advice. Prices are estimates from public data and change; every one on this site carries the date we checked it. Whether a different drug, dose or form suits you is a question for your prescriber or pharmacist.
What pharmacies paid, and why you were quoted more | KenyRx